We had to shift our mindset—from telling people how great we are to showing how we can help them. The SEO-optimized “Learn” pages were born out of necessity: a response to a changing search landscape and evolving customer expectations. Instead of simply promoting products and solutions, we focused on sharing valuable knowledge, positioning ourselves as a trusted guide, not just a seller.

This strategy lead to top ranking pages on Google search and an increase in organic traffic plus lower bounce rates.