Just like we did with the Learn pages, we needed to evolve our site to better serve our customers by helping them solve specific problems. That’s where Goal pages come in—lower-funnel pages designed to address a clear need and guide users toward a purchase path.

This one was a fun one to work on because we have a strong solution for Retrieval-augmented generation or RAG, along with partner integrations to make it easy for customers to take action. Learn more about How to Implement RAG.

The How to Implement RAG page also became a top performer in paid search. By optimizing the copy to clearly set expectations and provide real value, we created a page that not only ranked—but resonated.