Digital marketing is how brands connect with customers online through channels like search engines, social media, email, and websites. It combines content, data, and strategy to drive awareness, engagement, and conversion in a digital-first world.

Digital marketing is essential because it meets people where they are—online. It helps brands build awareness, connect with target audiences, and drive action through personalized, data-driven experiences. In a digital-first world, it’s one of the most effective and measurable ways to grow your business and stay competitive.

Search Engine Optimization or SEO is the practice of improving your website so it ranks higher in search engine results. It helps people find your content organically—without paid ads—by aligning your site with what users are searching for and how search engines work. Strong SEO drives visibility, traffic, and long-term business value.

Justine brings over 15 years of digital marketing experience across both tech and retail industries, including outdoor and e-commerce. She’s led high-impact strategies spanning web, SEO, content, and omnichannel customer experiences. Known for her collaborative mindset and strong work ethic, Justine stays ahead of trends—including the evolving role of AI—to drive real business results. If you’re looking for a strategic, curious, and reliable partner, she’s someone you’ll want on your team.