Reigniting My Marketing Spark at the Beach Football League

Jul 21

This weekend, my spark for marketing was reignited in the best possible way.

It all started with a simple Instagram message. The Beach Football League team reached out after seeing that we rent beach carts through Atlantic Breeze Suites. My marketing brain immediately kicked into gear—how could we turn this into a fun, brand-building opportunity?

In exchange for loaning them three of our beach carts, we received a social media reel and prime placement of our branded carts near the merch and VIP tents throughout the weekend. On Sunday, we stopped by the event to join the fun and to our surprise, one of the carts had broken during use. But I shrugged it off. Instead, we pivoted and scored an unexpected win: a video of Pat Patriot pulling one of the carts to deliver water to kids after their 1:1 session with former Patriot Tully Banta-Cain. Talk about a moment!

Even better, my boys got to meet Pat Patriot, get their Patriots gear autographed, enjoy free snacks, and have their faces painted. The event was truly fun for all ages and a great fit for our brand and community vibe.

This interaction has since sparked deeper conversations about sponsorship opportunities for next year. It’s already shaping up to be a win-win for both parties.

More than anything, this weekend reminded me why I love what I do; marketing, events, storytelling through social media. It lit the fire again.

Through my consulting work at Boxer Marketing LLC, I help small businesses and growing brands stand out; whether that’s through strategic social media plans, SEO-optimized blog content, or event marketing that connects with your audience in meaningful ways.

Got something in mind? Let’s chat and make some marketing magic happen.